We help your organisation to generate critical knowledge and actionable insights from the external market. As industry leaders in war gaming, we have many tools to help you better anticipate and prepare for market changes ahead of the game – enabling you to create more robust strategies and plans.
What is War Gaming? Originally a military tactic, business War Games (also known as competitor risk simulations) provide a forum to role-play scenarios and evaluate potential responses, before that scenario occurs in the market. This allows companies to prepare and plan for potential changes. They are particularly useful when faced with a changing competitor landscape and market conditions. Quest uses War Gaming as a competitive intelligence tool to accelerate and optimise your decision-making and engage and inspire your people.
In these two short videos, our expert Rachel Way talks at Mumbrella360 about competitive intelligence and war gaming.