Become more competitive
Anticipate and plan for your future competitive environment to stay ahead of the game.
We help your organisation to generate critical knowledge and actionable insights from the external market. As industry leaders in war gaming, we have many tools to help you better anticipate and prepare for market changes ahead of the game – enabling you to create more robust strategies and plans.
What is War Gaming? Originally a military tactic, business War Games (also known as competitor risk simulations) provide a forum to role-play scenarios and evaluate potential responses, before that scenario occurs in the market. This allows companies to prepare and plan for potential changes. They are particularly useful when faced with a changing competitor landscape and market conditions. Quest uses War Gaming as a competitive intelligence tool to accelerate and optimise your decision-making and engage and inspire your people.
In these two short videos, our expert Rachel Way talks at Mumbrella360 about competitive intelligence and war gaming.
What is a war game and when should you use one?
What is Competitive Intelligence and how can we ethically spy?
Our Approach
Our collaborative approach deeply explores the issues which may impact your business and ensures you emerge with a clear way forward. We build engagement, alignment and commitment from a broad group of cross-functional participants.
Key Steps:
What we deliver
Expert facilitation and coaching that builds capability in competitive strategy.
Outputs include:
Benefits
Organisational alignment around competitive strategy and accelerated decision-making based on a common understanding of when, where and how extra resourcing will make a difference.
Case Studies
Keep Ahead of Your Competition
Read more about how Quest helped a client prepare for a potential expansion to a new market category by stress-testing their options against likely competitive response, and helping determine their most likely chance of success
Keep Ahead of Your Competition
Read more about how Quest helped a client prepare for significant local market changes based on a global acquisition of a key rival
How your competitors’ secrets are often hiding in plain sight
Read more about a presentation given by Rachel Way at Australia’s largest marketing and media event, Mumbrella360
Build an Achievement Culture
Read more about how we helped a client to increase strategic clarity in a way that turned around engagement and performance